Dr. Hayk Khachatryan

Dr. Hayk Khachatryan

University of Florida
Agricultural Economist, University Professor

Associate Professor in the Food and Resource Economics Department and Mid-Florida Research and Education Center

15 years experience in agricultural marketing

Dr. Khachatryan’s research focuses on horticultural economics, including production economics, the economics of alternative pest management, irrigation technology adoption, consumer behavior, consumer marketing and econometric analysis. Hayk’s extension program focuses on sustainable developments in the horticulture industry, as well as determination of impacts of horticultural practices and policies in the urban environment.

Hayk has published in the economics, agricultural economics, and social psychology journals, including Applied Economics, Journal of Environmental Psychology, Agricultural Economics, Agricultural and Resource Economics Review and Canadian Journal of Agricultural Economics. His outreach work focuses on sustainable developments in the environmental horticulture industry and impacts of urban and environmental policies in Florida.

M.A. degree in applied economics, Washington State University

Ph.D in interdisciplinary economics, marketing, and environmental science, Washington State University 

DIY vs. Do-it-for-me: Promoting Florida-Friendly Landscapes

Board Room

Consumer landscape preferences research Homeowners either maintain their own landscapes (do-it-yourself or “DIY”) or hire professionals to care for their landscapes (do-it-for-me or “DIFM”). And homeowner preferences in landscaping vary, depending upon who cares for the landscape. DIY and DIFM Florida homeowners were surveyed to identify the best promotion strategies to encourage the adoption of […]

Community Associations Design Garden/Landscape Green Business